graav.io ↗
Analytics for Etsy sellers, simplified. Profit, ads, trends, and all the unsexy spreadsheet stuff made glanceable.
Casey McCallister.
Wonderer & wanderer.
Always photographer. Sometimes builder of things.
The Index · 2026
Now
American living in Ireland. Taking photos. Making things. Teaching what I know.
Most days are spent photographing, bug fixing, running small workshops, and answering emails. The studio looks out at the Wicklow Mountains, and, while the Irish keep handing me tea, I'll keep drinking coffee.
Buildinggraav.io · caseyapproved.com · Likely something else
ReadingThe Orphan X series
ListeningNoah Kahan – The Great Divide
DrinkingSightglass Coffee
WatchingThe weather
Things & Stuff
I build for myself first. Small things, slowly. The ones that hold up turn into products. Mostly tools that fit in a browser tab.
caseyapproved.com ↗
A catalog of things worth buying once. Tools, gear, and household stuff I've used long enough to actually vouch for.
Past lives
Once a web developer. Then a content guy. Now a photo guy who still builds things. The work has followed my curiosity. Always making things.
- 2015 to 2024 SmartShoot↗ Head of Photography
- 2014 to 2015 Lytro↗ Community Content Manager
- 2013 to 2014 Stipple↗ Web Developer
- 2007 to 2013 Univ. of Colorado Denver↗ Front-end Web Developer
- always Self-employed Photographer · Builder · Teacher
Photographs
I shoot mostly landscapes. Seascapes and mountains whenever the Atlantic weather permits. The proper portfolio lives at caseym.ac. Prints, framed or otherwise, at caseymacprints.com and Helm + Oar.
Hello
Ideas, prints, work, suggestions, workshops, or just say hello. Email is always the fastest way through.
Photographs
caseym.ac
Prints
caseymacprints.com